§ 1 Scope

These terms govern the use of the SaaS platform "AdLoop Cloud". The offering is directed exclusively at entrepreneurs within the meaning of Section 14 of the German Civil Code (BGB) — self-employed professionals, companies, agencies — and not at consumers. By registering, the customer confirms acting as an entrepreneur. Deviating terms of the customer do not apply.

§ 2 Subject of the contract

The Provider operates a web-based platform that connects the customer's Google accounts (in particular Google Ads, Google Analytics, Google Tag Manager, Google Search Console, and Google Merchant Center) with AI tools of the customer's choice (e.g. Claude, Cursor, ChatGPT, Gemini CLI) via the Model Context Protocol (MCP). The platform comprises in particular:

• Read access by the AI tools to the customer's campaign, analytics, Tag Manager, Search Console, and Merchant Center data
• Write changes to the advertising account (e.g. campaigns, ads, keywords) — always only after a preview and the customer's explicit confirmation
• Built-in safety mechanisms (mandatory previews, dry-run mode, budget caps, change log)
• A dashboard for managing connections, access credentials, and safety settings

The AI tools themselves are not part of the service — the customer uses their own accounts with third-party providers.

§ 3 Formation of the contract

The contract is concluded upon registration and acceptance of these terms. The customer warrants having legal capacity and — when acting for a company — the authority to represent it, and undertakes to provide truthful information.

§ 4 Beta phase

§ 5 Prices and payment

Use during the beta phase is free of charge. For future paid plans, the prices shown on the website at the time of booking apply. As a small business under Section 19 of the German VAT Act (UStG), no VAT is currently charged or shown.

§ 6 AI output and responsibility for account changes

• Analyses, recommendations, and drafts are generated by the customer's AI tools. AI output can be incomplete, inaccurate, or wrong. It is decision support, not advice; the Provider does not owe any particular advertising results (clicks, conversions, costs).
• Write changes to the advertising account are executed exclusively after a preview and the customer's explicit confirmation. By confirming, the customer assumes responsibility for the change and the advertising spend resulting from it.
• The built-in safety mechanisms (previews, dry-run, budget caps, logging) support control but do not replace the customer's own review.
• The customer remains responsible for the lawfulness of their advertising, including compliance with the Google Ads policies and advertising law.

§ 7 Customer obligations

• The customer connects only Google accounts they are authorized to access and manage. Agencies warrant that they are authorized by their end clients to manage the respective accounts.
• Credentials and API keys must be kept secret; if misuse is suspected, keys must be revoked without delay.
• Prohibited in particular: abusive or automated mass usage beyond the intended quotas, circumvention of technical protection measures, and use for unlawful purposes.

§ 8 Third-party services and availability

• The service depends on the availability of the Google APIs. The Provider assumes no responsibility for outages, changes, or restrictions of the services of Google or of the customer's AI providers; the terms of the respective providers apply.
• The Provider strives for high availability but does not guarantee any particular availability or response times during the beta. Maintenance will be announced where possible.
• Usage caps (e.g. operations per day) may apply to distribute API quotas fairly.
• Support is provided by email to info@daniel-klose.com.

§ 9 Data protection

Details of data processing are governed by the Privacy Policy. Where the Provider processes personal data on the customer's behalf, the data processing agreement (AVV) applies, which is concluded electronically upon registration and use (Art. 28(9) GDPR).

§ 10 Liability

• The Provider is liable without limitation for damages arising from injury to life, body, or health, and for intent and gross negligence.
• In cases of slight negligence, the Provider is liable only for the breach of essential contractual obligations (cardinal obligations), limited to the damage typically foreseeable for this type of contract. During the free beta phase, liability for slight negligence is excluded to the extent permitted by law.
• In particular, no liability is assumed for advertising spend and economic outcomes of changes the customer confirmed pursuant to § 6, or for the content and decisions of the AI tools used by the customer.
• Liability under the German Product Liability Act remains unaffected.

§ 11 Term and termination

• The contract runs for an indefinite period. The customer may terminate at any time without notice — by deleting the account in the settings or by email.
• The Provider may terminate during the beta with 30 days' notice; the right to extraordinary termination for cause (in particular for violations of § 7) remains unaffected.
• Upon account deletion, Google access and tokens are revoked immediately; § 10 of the AVV applies otherwise.

§ 12 Changes to these terms

The Provider may amend these terms with effect for the future. Changes will be announced at least 30 days before taking effect, by email or in the dashboard. If the customer does not object before the changes take effect, they are deemed accepted; the announcement will point this out. In case of objection, either party may terminate the contract as of the effective date.

§ 13 Final provisions

The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods (CISG). If the customer is a merchant, a legal entity under public law, or a special fund under public law, the place of jurisdiction is the Provider's registered seat. Should individual provisions be invalid, the validity of the remaining provisions remains unaffected.